Customer Journey Planning
Mapping out your customer lifecycle to inform your CRM strategy and highlight areas of focus. This also includes designing journeys to drive your strategy forward.
Journey Automation
Building automated, multichannel journeys and workflows for lead nurturing, scoring, and conversion. You might have existing automations that need optimising or require something from scratch.
Email Creation & Optimisation
From crafting compelling content to optimising subject lines, layouts, and send times, I'll ensure each of your email campaigns are tailored to boost engagement and maximise ROI.
Campaign Reporting & Analysis
Regular reporting of campaigns and journeys, providing data-driven insights to enhance performance over time.
Content Strategy
Crafting targeted content strategies that align with your brand’s goals and engage your audience. This includes content planning, creation, and distribution to drive meaningful customer relationships and business growth.
Campaign Process Management
Efficient and consistent processes for campaign planning, execution, and reporting are crucial to success. Get in touch if your team needs smoother workflows and faster campaign turnaround times.
Fundamental Email Training
I deliver practical, beginner-friendly training that empowers your team to create and run effective email campaigns with confidence. This training builds essential marketing skills, enabling your team to drive results as your business grows.
Cara Wilson Marketing
Email & CRM Specialist
I specialise in Customer Relationship Marketing (CRM), helping brands cut through the noise by focusing on what truly matters—defining and nurturing authentic customer connections.
With over 12 years of marketing experience, and a diploma in Professional Marketing, I've learned that lasting success doesn’t come from chasing trends, but from establishing a solid foundation for your marketing strategy. This includes understanding your business goals, enhancing team workflows, and ensuring your data and CRM practice supports effective, scalable growth.
Whether it’s optimising single email campaigns or developing a multi-channel CRM strategy, I’m here to help you engage your audience at every stage of the customer lifecycle.
"Cara is unique in that she is equally comfortable working on creative, strategic, and technical marketing automation projects. During my time working with Cara she delivered customer lifecycle management projects for clients in the technology, financial services, and fashion sectors to the highest of standards."
John Musoke
Global Head of Marketing Enablement,
British Council
"From day one, Cara stood out as a reliable CRM strategist with a keen eye for detail and a knack for creating smooth, effective processes. She’s a self-starter who can always be counted on to deliver high-quality work, and she’s not afraid to go above and beyond to get things right. With Cara involved, I always felt like everything was in safe hands."
Mike Hall
Head of Retention, Medialab Group
"I had the pleasure of working with Cara on some lifecycle campaign strategy and development. Every time she showed up she brought great energy, was organized and brought the subject matter expertise necessary to make the project a success. "
Ryan Rijken
Director of Student Experience,
Adtalem Global Education
"Cara is a true expert in designing CRM lifecycle strategies, bringing valuable insights and expertise to the table. Additionally, she is an outstanding trainer, helping teams achieve their upskilling goals."
Vishal Chawla
Senior CRM Manager, Jellyfish
How I Can Help
What is Customer Relationship Marketing (CRM)?
Customer Relationship Marketing (CRM) is a strategic approach to building long-term customer relationships through personalised and timely interactions. This differs from Customer Relationship Management, which focuses on the systems and processes for organising and managing customer data - as they share the same acronym it can be confusing!
Instead, Customer Relationship Marketing uses that data to create tailored campaigns and communications across multiple marketing channels, engaging your audience at every stage of their journey. It goes beyond transactional messaging to deliver experiences that meet your customers’ needs and preferences, driving loyalty, advocacy, and business growth.